Smarter Car Revolution — Reloaded

Franciscan Trail, Redwood City, California

To adapt or not to adapt

Spectrum.IEEE: Software Eating Car: % of cars recalled due to electronic parts defects
Tesla handles the majority of industry remote software recalls

Build, buy, or buddy up

  1. Volkswagen(WV) ignited its Car.Software ambition in 2019. And recently, WV invests more in the home growing strategy to fill gaps of software talent. Because WV learned that: software talent is hard to come by and even more difficult to compete with Tesla and other new & big tech players.
  2. Toyota plans to launch its own Arene Operating System(OS) to power everything in cars by 2025 to compete with Tesla & WV according to Nikkei. In 2021, Toyota acquired Renovo Motors, a vehicle OS developer. This acquisition-hiring could be a great boot or at least “a quick fix” for Toyota. We will see more as carmakers are becoming more desperate as the time is running out.
  3. Ford partners with Google to push a digital transformation forward. In Feb. 2022, Google join Ford to further invest in Detroit for more opportunities to learn digital skills, more access to computer science skills for high schoolers, and more scalable technology with Google Cloud. So, there may be more new talents from re-skilling and the new generation.

Car Software as a Service

Fiatgroupworld.com: Top 10 OEMs in 2020 by sales volume

Your update liability is my service opportunity

McKinsey: the deltas of productivity, development throughput & quality.

A prime of car software

Stellantis Software Day 2021

Full Disclosure

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A Taiwanese lives in Silicon Valley since 2014 & has random opinions on some stuff. The opinions shared here are my own, not those of companies I work for.

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Sam Lin

Sam Lin

A Taiwanese lives in Silicon Valley since 2014 & has random opinions on some stuff. The opinions shared here are my own, not those of companies I work for.

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